Stake Ranked Episode 2 boosts team sponsor visibility

StarLadder’s Stake Ranked Episode 2 incorporated rotating 3D models of team jerseys into its broadcast on the tournament’s final day. The models appeared in match breaks, segment transitions and on team and player statistic screens at the start of games.

The digital jerseys rotated to show front and side views so central chest logos and sleeve placements were visible for longer, repeated periods. Seven of the eight teams in the event used jerseys with partner branding: 9z Team, HEROIC, Alliance, 3DMAX, FaZe Clan, Ninjas in Pyjamas and Sharks Esports.

Measured outcomes for the final broadcast day show Ninjas in Pyjamas’ jersey inventory produced an estimated $14,065 in Media Value for the team’s principal partner. The dedicated 3D jersey segments contributed $8,455 of that total, equal to 60.1% of the partner’s measured Media Value for the day. The digital jerseys were on screen for about one hour and three minutes, representing 75.9% of Ninjas in Pyjamas’ partner measured logo airtime and about 15.6% of the full final-day video-on-demand.

StarLadder placed the segments in planned intervals and used assets already part of production. The integration did not overlay sponsor marks onto live gameplay and did not replace commercial inventory reserved for event partners. The broadcast elements provided repeated, legible views of jersey logos separate from player-camera moments and stage footage.

One comparable approach is used in League of Legends Champions Korea, where team partner graphics appear between the pick-and-ban phase and match start to show sponsors without touching live gameplay. Publisher-run leagues control commercial rules and presentation, while third-party organisers must set aside inventory deliberately to provide the same type of team-focused exposure.

Different games and broadcast formats require different executions. StarLadder’s use of 3D jerseys converted existing broadcast scenes into additional, reportable sponsor inventory for participating clubs.