Stake Ranked Episode 2 Boosts Jersey Sponsor Visibility

StarLadder integrated rotating 3D jersey models into the Stake Ranked Episode 2 broadcast. The models appeared during match intermissions, segment transitions and pre-game statistic screens, showing front and side views of each jersey so chest and sleeve sponsor placements were clearly visible.

On the event’s final day, Ninjas in Pyjamas’ jersey inventory delivered an estimated $14,065 in Media Value for the team’s principal partner. The digital jersey segments contributed $8,455 of that total, equal to 60.1%. The jersey visuals ran for about one hour and three minutes, representing approximately 75.9% of Ninjas in Pyjamas’ measured sponsor airtime and about 15.6% of the full final-day video-on-demand content.

Seven of the eight teams at the tournament-9z Team, HEROIC, Alliance, 3DMAX, FaZe Clan, Ninjas in Pyjamas and Sharks Esports-featured partner branding in the digital jersey segments. StarLadder ran the 3D models alongside regular coverage rather than replacing existing sponsor placements or interrupting live gameplay.

Organizers placed the jersey presentations in non-gameplay parts of the broadcast to avoid overlaying logos on active action. The repeated, longer exposures of front and side views increased the legibility and duration of sponsor appearances compared with typical player-camera shots, which can crop logos or show them only briefly.

Some competitions use dedicated team partner graphics in procedural parts of the pre-match routine, for example between pick-and-ban and match start, to add visibility without displacing event sponsors. Publisher-run leagues can schedule those integrations under a single production plan; third-party organizers must reserve that inventory deliberately when designing broadcasts.

The Stake Ranked Episode 2 format produced specific, reportable metrics tied to defined broadcast segments: airtime duration and Media Value for team sponsors. The integration added team-specific sponsor inventory in parts of the broadcast outside active gameplay.