Stake Ranked uses 3D jerseys to increase sponsor airtime

StarLadder placed rotating three-dimensional jersey models into the Stake Ranked Episode 2 broadcast to give team sponsor logos planned airtime without overlaying live gameplay. The digital jerseys ran during match breaks, segment transitions and pregame statistic screens.

On the final broadcast day the digital jersey segments produced $8,455, representing 60.1% of Ninjas in Pyjamas’ $14,065 Media Value for its principal partner. The jerseys appeared for approximately one hour and three minutes, equal to about 75.9% of the team’s measured logo airtime and about 15.6% of the full final-day video-on-demand content.

Front and side views of the shirts kept central and sleeve placements fully visible. Seven of the eight competing teams-9z Team, HEROIC, Alliance, 3DMAX, FaZe Clan, Ninjas in Pyjamas and Sharks Esports-featured partner branding and were included in the digital presentations.

Organizers scheduled the segments in production moments that do not interrupt active matches and that do not replace event partner commercial inventory. The approach used existing broadcast elements to create repeatable, team-focused inventory.

A similar method is used in other competitions where team partners appear in dedicated graphics between match phases. Leagues run by publishers can mandate such integrations because they control rules and broadcast presentation. Independent event organizers must reserve this inventory deliberately to include it in their production.

The digital jersey presentations produced a measurable sponsorship asset tied to specific airtime and Media Value on the final day, and the feature ran without changing live-game screens or removing tournament commercial spots.