Picsart launches AI agent marketplace for creators

Picsart has launched an AI agent marketplace that lets creators hire four specialized AI assistants-Flair, Resize Pro, Remix and Swap-to handle image editing and Shopify product-photo tasks. The marketplace is available to Picsart’s global user base of more than 130 million accounts, many of them Gen Z creators and social media managers. The company plans to add more agents on a weekly basis.

Flair integrates with Shopify to analyze store data and market trends and recommend edits to product listings and photos for a more cohesive shop appearance. A future update will allow Flair to run A/B tests, flag underperforming products and offer recommendations to improve sales.

Resize Pro converts images and videos to platform-specific dimensions and uses generative methods to extend frames when cropping would harm composition. The agent is designed to preserve visual intent rather than producing simple crops.

Remix applies a named visual style such as “vintage film” or “cyberpunk” across a photo library, and Swap performs bulk background replacement for multiple images.

Picsart built chat integrations so users can interact with agents through messaging apps including WhatsApp and Telegram. The company chose those platforms because their APIs allow businesses to set up AI chatbots; similar integrations could appear on other messaging apps if comparable APIs are offered.

Users can set autonomy levels for agents, requiring approval before an agent acts or allowing more independent operation depending on preference.

Hovhannes Avoyan framed the agents as shifting the creator’s role from operator to director. “Creators have been stuck as the operator of every workflow — the one doing, not deciding,” he wrote. “Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.”

Picsart cautioned that agents built on large language models and other AI systems can produce incorrect outputs or take unintended actions. The platform offers adjustable approval settings and limits agent access to reduce exposure to prompt injection risks when agents do not interact broadly with the open internet.

A free plan provides a small weekly allotment of AI credits, but agent use will likely require a paid subscription. Picsart’s premium plans, which increase AI capacity, start at about $10 per month when billed annually. The marketplace follows Picsart’s 2021 arrival at unicorn status and continues the company’s deployment of AI tools for creators and commerce.

As we covered previously, Nvidia is developing NemoClaw, an open-source AI agent platform with built-in security and privacy features for enterprise use that can run even when customer products do not use Nvidia chips. The company plans to publish the project under an open-source license, may grant early access to select partners in exchange for development contributions, and has discussed features with Salesforce, Cisco, Google, Adobe and CrowdStrike. NemoClaw will include enterprise controls, integrate a Groq processor into its runtime, and Nvidia plans to present it at GTC in San Jose.