X requires AI disclosure for war videos or cuts monetization

X announced on Wednesday that creators who post AI-generated or AI-altered videos of armed conflict without a clear disclosure will be suspended from its revenue-sharing program for 90 days. The policy applies to video content that depicts armed conflict and lacks an explicit statement that it was created or modified with artificial intelligence.

Nikita Bier, X’s head of product, wrote the rule aims to protect authenticity on the Timeline during wartime, noting that modern AI makes it easy to produce misleading footage. “During times of war, it is critical that people have access to authentic information on the ground,” Bier wrote. “With today’s AI technologies, it is trivial to create content that can mislead people.”

Under the update, creators must include a clear disclosure when videos of armed conflict are generated or altered by AI. Failure to disclose may trigger a 90-day suspension from the platform’s revenue-sharing program. Posts flagged by community reports or detected through metadata and other generative-AI signals can lead to enforcement actions. Accounts that repeatedly publish undisclosed AI-generated conflict videos may face permanent removal from the creator monetization program.

X described the policy as an addition to its existing moderation tools. The company tied the disclosure requirement to monetization eligibility rather than imposing a broad ban on AI-generated content across the site; the rule is targeted at videos showing armed conflict.

X noted enforcement will use multiple signals, including community reports and technical indicators embedded in files. The company did not disclose the specific detection methods or the exact thresholds for permanent removal beyond repeated violations.

The announcement comes amid heightened online discussion about conflict and misinformation. On Feb. 28, U.S. and Israeli forces carried out joint airstrikes on Iran. On March 1, the U.S. military used an AI model from Anthropic to assist with intelligence analysis and targeting during operations connected to those strikes.