MLBB AMER circuit peaks at 62,345 in debut season

The MLBB Championship Tour AMER debuted in 2026 and reached a peak concurrent viewership of 62,345 during Swiss Stage Week 1, Day 3. The peak occurred during the Brazil-versus-Argentina series between Alpha7 Esports and 9z Team, in which Alpha7 Esports won 2-0.

The tournament final featured Alpha7 North against Entity7 and recorded a peak of 36,118 concurrent viewers. Entity7 won the Grand Final 4-2 and was crowned the inaugural AMER champion. Both finalists qualified for the MLBB Mid Season Cup 2026: Entity7 earned a direct place in the Group Stage and Alpha7 North advanced to the Wildcard stage.

The unified Americas circuit brought together teams from North America, Central America, Latin America and Brazil. Organizers consolidated separate national and subregional events to provide a single regional pathway for Mid Season Cup qualification.

English-language broadcasts accounted for roughly three-quarters of the event’s total watch time. Indonesian was the second most used broadcast language, supported by Indonesian players on rosters such as Alpha7 North, Leviatán and Alpha7 Esports. TikTok generated nearly 75% of the tournament’s total watch time and produced the tournament’s highest concurrent viewership of just over 60,000 viewers.

By peak viewers, the AMER circuit outperformed several established tier-2 regional leagues during the MSC 2026 qualification cycle, including the Singaporean split and the MTC Türkiye Championship. The AMER event ranked among the 12 most-watched MLBB tournaments in 2026 and placed inside the top eight regional qualifiers for the Mid Season Cup, behind three franchised leagues and established regions such as Cambodia and MENA.

The MLBB Mid Season Cup 2026 is scheduled at Paris Expo Porte de Versailles from July 22 to August 1 as part of the Esports World Cup 2026. A ten-team Wildcard stage will run July 1–4; the Wildcard winner will join 15 directly qualified teams in the Group Stage.

Observed viewership patterns for the AMER circuit included higher peaks during South American matchups, a majority share for English-language streams and a heavy platform share for TikTok.