MetaMask Adds Rewards Tab Powered by theMiracle

MetaMask will roll out a redesigned Rewards tab that uses theMiracle to surface personalized, on-chain, behavior-based brand activations and loyalty offers inside users’ wallets.

The new Rewards tab will automatically curate offers based on a user’s token balances and recent on-chain activity, including trading, swaps, spending and referrals. MetaMask said the goal is to let users find relevant campaigns inside the wallet instead of searching across multiple apps.

Claimable offers shown in the Rewards tab will be limited to campaigns MetaMask and partners consider trusted and will appear in daily offers meant to reduce exposure to fraud and phishing. Users will be able to act on offers from within the wallet rather than navigating to external sites.

theMiracle described its product as a behavioral intelligence and distribution infrastructure that reads on-chain user behavior, aggregates relevant campaigns and matches rewards to users who are most likely to engage. Danilo Cerullo, theMiracle’s CEO and co-founder, described the concept as a way for wallets to keep reward distribution within a trusted environment: “Crypto wallets give a direct view and access into what people care about on-chain. When behavioral intelligence and distribution infrastructure live in the same system, wallets stay in a trusted environment, supporting meaningful and loyal connections with their users. Brands reach the right audience, which makes every interaction more relevant.”

MetaMask framed the Rewards tab as part of a broader product shift that treats the wallet as a hub for payments, access, identity and rewards rather than only a place to store assets. Christian Montoya, Director of Product at MetaMask, described the intention to surface campaigns before they lapse: “MetaMask will transform from a place to hold assets into a hub to unlock experiences and benefits.”

MetaMask did not provide a precise public rollout date. The wallet currently reports roughly 160,000 monthly active users and continues to see its most active networks on Ethereum and BNB Chain. Industry estimates put global active crypto users at tens of millions, which companies cite when expanding ways for brands and ecosystem partners to reach end users.

MetaMask has added other features recently, including tokenized stocks, and it has opened integration paths for partners and projects to deliver announcements and benefits inside the wallet. The Rewards tab will consider users’ on-chain actions when presenting offers and aims to simplify discovery of incentives that previously required separate registrations or did not reach intended audiences.