Erin Andrews named FanDuel responsible gaming ambassador
Erin Andrews will produce responsible-gaming content for FanDuel to promote Play With A Plan tools, including deposit, time and wager limits and activity tracking.
Erin Andrews has joined FanDuel’s Responsible Gaming Ambassador program, the company announced in May 2026. Andrews will produce responsible-gaming content to promote FanDuel’s Play With A Plan tools, which let customers set deposit, time and wager limits and track activity.
Her content output will include short-form videos, social media posts, seasonal content and fan engagement programs. FanDuel launched the partnership with a video interview titled ‘In Conversation with Erin Andrews’ in which she explains why she joined and outlines practical steps customers can take to manage their betting.
Andrews joins an ambassador roster that includes Keith Whyte, Craig Carton, Randy Livingstone and Anita Odine Smith. FanDuel said the lineup pairs mainstream sports voices with people who have lived experience of problem gambling and recovery to reach a wider audience.
Andrews said she has seen how sports betting can become part of the fan experience and urged customers to “play with a plan,” using deposit, time and wager limits and regularly checking My Spend statements. FanDuel identified Play With A Plan as the set of tools customers can use to set limits and monitor activity.
Cory Fox, FanDuel’s senior vice president of public policy and sustainability, described Andrews’ profile and credibility with fans as a strong asset for the company’s outreach and said her understanding of the sports landscape will help reinforce Play With A Plan messages.
Beyond the ambassador program, FanDuel supports several responsible gaming initiatives. The company offers a Responsible Gaming Essentials course with a sports industry education partner, backs a recovery-focused video series with Craig Carton, runs Trusted Voices, Conversations About Betting to help adults discuss gambling with young people, and has expanded free financial counseling through Operation Hope in Vermont, Massachusetts and Kentucky.
FanDuel said Andrews will take part in broader education and awareness campaigns as the company promotes its responsible gaming tools to customers.
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