BingX Renews Chelsea FC Training-Wear Partnership

BingX announced on April 16, 2026, in Panama City that it had extended its partnership with Chelsea FC for two and a half years and will serve as the club’s Official Training Wear Partner for the 2026/27 season.

Under the renewed agreement, BingX will increase its presence at Chelsea’s Cobham training center and on the club’s global digital channels. The company will gain visibility on training kits, produce behind-the-scenes content and run fan activations tied to the team’s daily preparations.

The partnership began in 2024. BingX initially joined Chelsea as the Official Sleeve Partner and now moves to a deeper integration with training-wear branding. The extension runs through the 2026/27 season.

BingX was founded in 2018 and reports serving more than 40 million users. The exchange is ranked among the top five global crypto derivatives platforms and offers futures, spot trading, copy trading and AI-driven trading tools.

The renewal forms part of BingX’s broader sports strategy, which includes a 2026 partnership with Scuderia Ferrari HP.

Chelsea’s recent on-field record was referenced by both organizations. The club’s men’s team won the FIFA Club World Cup in 2025. Chelsea also highlights investments in its Cobham Academy and training center.

Previous collaborations between the two partners included the “Trained on Greatness” campaign and joint appearances such as former player John Terry representing BingX at the TOKEN2049 conference in Singapore.

Pablo Monti, a BingX spokesperson, noted that the companies share values of discipline, preparation and continuous improvement and said the partnership will focus on visibility at training sessions, behind-the-scenes content and global digital channels. John Rogers, Chelsea FC’s Head of Partnerships, welcomed the extension and commented that the club and BingX share an interest in innovation and fan engagement.

Both parties said the renewed deal will support joint marketing and content aimed at Chelsea’s international fanbase and prioritize visibility during training and through digital storytelling in the coming season.