Binance Names Thiago Sarandy Brazil General Manager

São Paulo — Binance appointed Thiago Sarandy as general manager for Brazil on April 16, 2026. In the role he will oversee the exchange’s operations in Brazil and represent Binance in regulatory discussions as the government finalizes rules for virtual asset service providers.

Sarandy will report to Guilherme Nazar, head of Latin America at Binance. Since joining Binance in 2022, he served as chief of regulatory and legal affairs for Brazil and El Salvador and worked with industry groups, regulators and lawmakers on Brazil’s regulatory framework.

Brazil is the world’s fifth-largest crypto market. More than 25 million people in Brazil used crypto before regulatory proposals emerged. The 2025 Chainalysis Crypto Adoption Report found crypto adoption in Latin America rose 63% in the prior year.

Binance has integrated Brazil’s instant payment system Pix with Binance Pay to enable real-time crypto-to-reais payments and relaunched the Binance Mastercard card in October 2025.

“I am honored to take on this role in this transformation moment for crypto in Brazil. In Brazil, more than 25 million people chose crypto organically before any regulation proposal. As a General Manager, I’ll make sure that Binance remains the most used and trusted platform in the country and fight to ensure that the rules will expand access and attraction to the next 25 million crypto adopters,” (Thiago Sarandy, general manager for Brazil).

“We are excited to have a fully dedicated general manager for Brazil. The country is highly relevant to the crypto industry and is currently experiencing a dynamic period of regulatory debate. Sarandy brings the expertise needed to navigate this process and help Binance expand its business in Brazil,” (Guilherme Nazar, head of Latin America at Binance).

Sarandy holds a law degree from PUC-RJ, an LL.M. in capital markets from FGV-RJ and completed blockchain studies at MIT. Before joining Binance he spent more than a decade in Brazil’s financial sector, including roles as partner and chief legal officer at Genial Investments and Warren Investments.

Binance reported more than 300 million users globally and $34 trillion in trading volume on the platform in 2025. The company said it will continue investing in compliance, security and education to align with new regulatory requirements and support user protection as the market grows.