AMER MLBB circuit draws 62,345 peak viewers in debut

The MLBB Championship Tour AMER 2026 reached a peak of 62,345 viewers in its debut season. Entity7 won the inaugural title with a 4-2 Grand Final victory over Alpha7 North and earned direct qualification to the MLBB Mid Season Cup 2026 Group Stage.

The tournament’s highest audience came during Swiss Stage Week 1, Day 3, when Alpha7 Esports faced 9z Team; that Brazil-versus-Argentina series reached 62,345 peak viewers as Alpha7 Esports won 2-0. The Grand Final between Entity7 and Alpha7 North reached 36,118 peak viewers. As champion, Entity7 advances directly to MSC 2026 Group Stage. Alpha7 North will enter the Wildcard stage for a chance to reach the main event.

The AMER circuit brought together teams from North America, Central America, Latin America and Brazil and completed the list of MSC 2026 participants. The Mid Season Cup 2026 will take place at Paris Expo Porte de Versailles from July 22 to August 1 as part of the Esports World Cup 2026. Ten teams will contest the Wildcard stage from July 1 to 4 for the final Main Event berth; the Wildcard winner will join 15 directly qualified teams in the Group Stage. Other teams already qualified for MSC 2026 include Bigetron by Vitality, ONIC Esports, Team Liquid PH and Team Falcons PH.

Broadcast data show that English-language coverage accounted for about three quarters of total watch time, while Indonesian was the second-most-used language, supported by Indonesian players on rosters such as Alpha7 North, Leviatán and Alpha7 Esports. TikTok generated nearly three quarters of the tournament’s total watch time and produced the event’s highest concurrent viewership, topping 60,000.

By peak viewers, the AMER circuit outperformed several established tier-2 regional events in the MSC qualification cycle, including the Singapore split and the MTC Türkiye Championship. Across Mobile Legends competitions in 2026, the AMER circuit ranked among the 12 most-watched tournaments and placed inside the top eight of MSC regional qualifiers, behind franchised leagues and regions such as Cambodia and MENA.

Organizers, teams and sponsors will use the AMER league’s viewership and qualification data in audience and roster analyses. Detailed breakdowns of which organizations and rosters drove the most engagement are available through esports audience analytics tools.