ADI Predictstreet Logs 126,000 Trades After World Cup Tie-up

ADI Predictstreet, the prediction market partner for the FIFA World Cup 2026, registered about 126,000 trades in its first 18 days of operation. The platform has not disclosed the notional value of those trades. The company paid FIFA $150 million for the rights and launched under the International Holding Company.

A person familiar with the company’s strategy said ADI Predictstreet plans to prioritise owning technology and distribution layers rather than competing directly for end users. The FIFA agreement is being used as an early-stage customer acquisition channel, the person added.

The firm has formed commercial partnerships with Kalshi, Fanatics Markets, BetConstruct, Matchbook and DAZN while expanding distribution across North America, Europe and other markets. A company insider described the tie-up with Kalshi as a ‘long-term partnership’ intended to accelerate international growth and prepare for future technical and product work.

Kalshi has confirmed it has not invested in ADI Predictstreet’s blockchain settlement system and has not opened order routing to the platform. Discussions about technical collaboration are ongoing.

The platform is backed by International Holding Company, led by Sheikh Tahnoon bin Zayed Al Nahyan, who also heads Abu Dhabi’s largest sovereign wealth fund and serves as the UAE’s national security adviser. People close to the company say those connections helped secure partners and support the company’s international expansion.

Industry data for June show a rise in prediction market activity linked to the World Cup. One market estimate put Kalshi’s notional volume at about $33 billion in June, roughly 75% higher than May’s $18 billion, and combined industry volume above $50 billion for the month. That estimate annualised June’s pace to more than $500 billion and indicated sports accounted for about half of the volume.

Separate figures for the World Cup Winner market show roughly $1 billion on Kalshi and about $4 billion on another major platform. FIFA’s audited viewership figures and broadcaster reports show large global audiences: an audit for 2022 recorded about five billion viewers and estimates for 2026 exceed six billion. In the United States, an individual match drew about 42 million viewers across outlets, with one broadcaster’s coverage reaching roughly 30 million.

Regulatory progress is part of ADI Predictstreet’s roadmap. The company has sought approval in Gibraltar, which would allow it to widen offerings beyond football into other sports, culture and entertainment markets. It has not indicated whether it will list markets on geopolitics or elections.

The company has not released detailed financials for the early trading period and has not published a breakdown of the $150 million FIFA agreement’s economic effects. A person close to the firm described the payment as a way to secure global exposure and distribution reach.